Why Hiyori
We saw the everyday: heavy fast food, long days, little pause. Hiyori is a small ritual — clean, vegetal, and intentionally simple. It’s about a clearer minute in a noisy day.
What makes matcha good?
Leaf quality, careful processing, and the human touch. We use single-origin ceremonial leaf and whisk by hand — minimal additions, maximal clarity.
Hand-whisked
A patient chasen motion turns powder into texture and aroma. It’s a small reward you can feel — tiny bubbles, creamy foam, proper balance.
